- What issue/ topic did you choose?
My partner and I chose digital commerce.
- Why is this important?
It is important for the people to know how to shop safely and properly.
- Who do you want to reach? (target audience)
People that usually shop online.
- What is the behavior your looking to change?
I want for people to be more careful on the quality theyre shoping, and so they can learn how to avoid a fraud.
- Why doesn’t the audience already engage in this behavior?
They dont notice the diffrence between real websites and fake ones.
- What emotional appeal can you make?
- Belonging; Power/Control; Fun: Safety;
Fun: safety.
- Put your audience in a situation/scenario where the issue would come up in their lives.
- Where are they? (setting)
they are home
- Who is there? (characters)
their friends
- What’s’ going on around them? ( ambient sound)
they want to buy some really cool shoes
- What are they saying? (dialogue)
- Who is message brought to you by? ( Station; organization)
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