PSA PLAN worksheet
- What issue/ topic did you choose? Digital commerce.
- Why is this important? This is important because in the future if America is not more aware about buying things online because other countries already are a major portion of the global online market. If America is not incuded in this global market then we will miss out on a big economic oppurtunity.
- Who do you want to reach? (target audience) I want to reach the young adults and adults of the modern age because they are the people that actually contribute to the online market.
- What is the behavior your looking to change? I want to make people buy more online.
- Why doesn’t the audience already engage in this behavior? They do not know that they can get better deal online, it is actually rather safe, and they are unaware most things are online.
- What emotional appeal can you make? I can make the emotional appeal of fright since lack of digital cmmerce can leave America behind in this market.
- Belonging; Power/Control; Fun: Safety;
- Put your audience in a situation/scenario where the issue would come up in their lives. A person needs to buy something online but can wait and wants to get the best deal for their buck.
- Where are they? (setting) At a house online.
- Who is there? (characters) Buyer and seller.
- What’s’ going on around them? ( ambient sound) Scary music.
- What are they saying? (dialogue) To be determined.
- Who is message brought to you by? ( Station; organization) News Channel 5
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