My patner and I started our PSA "rough draft" meaning that we started planning and discussing how, when, and where we were gona start shooting the video. Since the video is due in two weeks, that does not give us much time to do the video we originally wanted to do, so we had to make some changes that will work with out busy schedules.
What my partner and I planned for next week is to actually start shooting the video during our free time and after school. Our goal is to record what it is planned in a week, that way we will have the rest of the following week to edit the movie on imovie.
For the criterion F I would give myself a 4-5 because I have been doing all my work, but lately I have been falling behind on my work and having to turn it in late which is not like me. I will have to start working on that so i can get on task as before.
Monday, November 28, 2011
Thursday, November 10, 2011
PSA PLAN worksheet
- What issue/ topic did you choose?
My partner and I chose digital commerce.
- Why is this important?
It is important for the people to know how to shop safely and properly.
- Who do you want to reach? (target audience)
People that usually shop online.
- What is the behavior your looking to change?
I want for people to be more careful on the quality theyre shoping, and so they can learn how to avoid a fraud.
- Why doesn’t the audience already engage in this behavior?
They dont notice the diffrence between real websites and fake ones.
- What emotional appeal can you make?
- Belonging; Power/Control; Fun: Safety;
Fun: safety.
- Put your audience in a situation/scenario where the issue would come up in their lives.
- Where are they? (setting)
they are home
- Who is there? (characters)
their friends
- What’s’ going on around them? ( ambient sound)
they want to buy some really cool shoes
- What are they saying? (dialogue)
- Who is message brought to you by? ( Station; organization)
10 facts
PSA PLAN worksheet
- What issue/ topic did you choose? Digital commerce.
- Why is this important? This is important because in the future if America is not more aware about buying things online because other countries already are a major portion of the global online market. If America is not incuded in this global market then we will miss out on a big economic oppurtunity.
- Who do you want to reach? (target audience) I want to reach the young adults and adults of the modern age because they are the people that actually contribute to the online market.
- What is the behavior your looking to change? I want to make people buy more online.
- Why doesn’t the audience already engage in this behavior? They do not know that they can get better deal online, it is actually rather safe, and they are unaware most things are online.
- What emotional appeal can you make? I can make the emotional appeal of fright since lack of digital cmmerce can leave America behind in this market.
- Belonging; Power/Control; Fun: Safety;
- Put your audience in a situation/scenario where the issue would come up in their lives. A person needs to buy something online but can wait and wants to get the best deal for their buck.
- Where are they? (setting) At a house online.
- Who is there? (characters) Buyer and seller.
- What’s’ going on around them? ( ambient sound) Scary music.
- What are they saying? (dialogue) To be determined.
- Who is message brought to you by? ( Station; organization) News Channel 5
Tuesday, November 8, 2011
Research- Day 3
Source 1
School children are taught how to access the Internet, but so are patrons of libraries, community centers, and senior citizen centers. Readily available Internet access has opened the door wide for the world of e-commerce.
Research by Jupiter Media Metrix showed that 13.4 million households banked online from July 2000 to July 2001, a 77.6 percent increase in one year alone. In late 2001 Jupiter predicted online sales would reach $104 billion in 2005.
An important difference between traditional business and e-commerce is the elimination of the middleman, known as disintermediation . Businesses and consumers can communicate directly to carry out transactions, which can help entrepreneurs market their products or services without the cost of salespeople or product representatives.
Some key terms to Digital Commerce: Shopping Cart, Security (SSL), Micropayments, and Electronic Wallets.
Source 2
November 2008December 1stGrowth
Retail Category42,92757,12933%
eBay8,93012,98145%
Amazon Sites5,8949,20756%
Wal-Mart3,5696,76690%
Target Corporation3,1084,80154%
Apple Inc.2,5673,68343%
Best Buy Sites1,2572,908131%
Dell1,5502,37253%
Toysrus Sites1,4322,16251%
OVERSTOCK.COM1,5192,05335%
Moviefone1,3151,96850%
Hewlett Packard1,0041,95294%
SEARS.COM1,0441,91183%
JCPenney Sites1,0131,87385%
Circuit City1,0201,62359%
Macy’s Inc.8231,57391%
AmericanGreetings8211,46178%
OLDNAVY.COM7431,38486%
NETFLIX.COM8081,31863%
Kohls Corporation7711,11344%
Limitedbrands6761,11064%
Source: comScore
Continued convenience and a clearer understanding of usage terms are expected to increase sales of gift cards by nearly $14 bln over the next five years, according to Packaged Facts. Gift cards, which lead the closed-loop segment of the $81 bln prepaid card market, have been gaining credit since 2002. Then, gift cards were categorized in the catch-all “other” category of in-store payments. In 2003, however, they became their own line item on the survey, accounting for 2% of all sales, a number that doubled in 2005. Nearly 35% of consumers who purchased gift cards in the last 12 months anticipate spending more on gift cards during the next 12 months, with 9.1% expecting to spend “significantly more.”
Sales during the day after Thanksgiving 2008 rose 3% to $10.6 bln, according to ShopperTrak RCT Corp., who tracks sales at more than 50,000 retail outlets. US shoppers spent about $10.3 bln on the day after Thanksgiving 2007.
School children are taught how to access the Internet, but so are patrons of libraries, community centers, and senior citizen centers. Readily available Internet access has opened the door wide for the world of e-commerce.
Research by Jupiter Media Metrix showed that 13.4 million households banked online from July 2000 to July 2001, a 77.6 percent increase in one year alone. In late 2001 Jupiter predicted online sales would reach $104 billion in 2005.
An important difference between traditional business and e-commerce is the elimination of the middleman, known as disintermediation . Businesses and consumers can communicate directly to carry out transactions, which can help entrepreneurs market their products or services without the cost of salespeople or product representatives.
Some key terms to Digital Commerce: Shopping Cart, Security (SSL), Micropayments, and Electronic Wallets.
Source 2
Fact recorded on: November 7, 2008. Categories: E-commerce.
Nearly half (49%) of those shoppers say they intend to do their holiday gift buying online, compared with 44% who plan to do so in-store, found the online survey of over 1,000 adults who shop online four or more times per year, spending at least $500 annually, according to ATG
US online retail sales are expected to rise 11% to $156 bln in 2009, excluding revenue from travel. However, that will mark a slowdown in the overall growth rate, which was 13% in 2008, when online retail sales totaled $141 bln, Forrester Research says.
| Germany | % Change in Average Weekly Visitors Versus 2008 Base Period Average | % Change in Average Weekly Visitors Versus Corresponding Weeks Last Year |
| Retail | 11% | -7% |
| eBay | 8% | -18% |
| Arcandor AG | 18% | N/A |
| Otto Gruppe | 28% | -10% |
| Amazon Sites | 21% | -15% |
| Apple Inc. | 22% | 10% |
| Source: comScore | ||
November 2008December 1stGrowth
Retail Category42,92757,12933%
eBay8,93012,98145%
Amazon Sites5,8949,20756%
Wal-Mart3,5696,76690%
Target Corporation3,1084,80154%
Apple Inc.2,5673,68343%
Best Buy Sites1,2572,908131%
Dell1,5502,37253%
Toysrus Sites1,4322,16251%
OVERSTOCK.COM1,5192,05335%
Moviefone1,3151,96850%
Hewlett Packard1,0041,95294%
SEARS.COM1,0441,91183%
JCPenney Sites1,0131,87385%
Circuit City1,0201,62359%
Macy’s Inc.8231,57391%
AmericanGreetings8211,46178%
OLDNAVY.COM7431,38486%
NETFLIX.COM8081,31863%
Kohls Corporation7711,11344%
Limitedbrands6761,11064%
Source: comScore
Continued convenience and a clearer understanding of usage terms are expected to increase sales of gift cards by nearly $14 bln over the next five years, according to Packaged Facts. Gift cards, which lead the closed-loop segment of the $81 bln prepaid card market, have been gaining credit since 2002. Then, gift cards were categorized in the catch-all “other” category of in-store payments. In 2003, however, they became their own line item on the survey, accounting for 2% of all sales, a number that doubled in 2005. Nearly 35% of consumers who purchased gift cards in the last 12 months anticipate spending more on gift cards during the next 12 months, with 9.1% expecting to spend “significantly more.”
Sales during the day after Thanksgiving 2008 rose 3% to $10.6 bln, according to ShopperTrak RCT Corp., who tracks sales at more than 50,000 retail outlets. US shoppers spent about $10.3 bln on the day after Thanksgiving 2007.
| Reason | Share | |
| Able to shop 24 hours a day | 76 | |
| Saves time | 74 | |
| Avoiding crowds | 65 | |
| Saves gas | 59 | |
| Sales/Discounts/Promotions | 55 | |
| Low prices | 53 | |
| Comparison shopping | 48 | |
| Selection | 40 | |
| Available product information | 37 | |
| Items are in stock | 37 | |
| Source: Nielsen | ||
Friday, November 4, 2011
Digital access questions
America Offline-What does this mean?
is the problem of people in America lacking internet access or equipment to go online.
digital divide- How does this impact you as a students
is the gap between people with different socio-economic levels which effect their use and knowledge of the internet.
Unequal Access-How can lack of access to the internet impact
your future? MOBILE ACCESS
refers to the inequality between the poor and middle to upper classes in regards to internet use. Those in poorer classes do not have internet access, while those who are of middle and upper classes do have the privilege of accessing the internet.
Innovators-How will lack of digital access impact us as a country?
are those who introduce something better than before.
What are the options for better Access
Explain the Final Recommendations?
Government should create better incentives for those seeking to build new networks,treat broadband as a public utility like electricity, water systems and roads.
Federal legislation should be established to ensure universal access and user choice.Local communities should be free to build their own networks, and to establish technology centers. Lastly The public needs to be better engaged with Internet access and choice issues.
What could be done to increase internet access and create more choices for communities nationwide?
What we can do is not make getting inernet expensive, because now everybody needs the internet for everday purposes. it is no longer a luxury.
What actions need to be taken to keep the internet open for users and innovators?
The government should treat broadband as a public utility and people need to become more engaged in internet access.
is the problem of people in America lacking internet access or equipment to go online.
digital divide- How does this impact you as a students
is the gap between people with different socio-economic levels which effect their use and knowledge of the internet.
Unequal Access-How can lack of access to the internet impact
your future? MOBILE ACCESS
refers to the inequality between the poor and middle to upper classes in regards to internet use. Those in poorer classes do not have internet access, while those who are of middle and upper classes do have the privilege of accessing the internet.
Innovators-How will lack of digital access impact us as a country?
are those who introduce something better than before.
What are the options for better Access
Explain the Final Recommendations?
Government should create better incentives for those seeking to build new networks,treat broadband as a public utility like electricity, water systems and roads.
Federal legislation should be established to ensure universal access and user choice.Local communities should be free to build their own networks, and to establish technology centers. Lastly The public needs to be better engaged with Internet access and choice issues.
What could be done to increase internet access and create more choices for communities nationwide?
What we can do is not make getting inernet expensive, because now everybody needs the internet for everday purposes. it is no longer a luxury.
What actions need to be taken to keep the internet open for users and innovators?
The government should treat broadband as a public utility and people need to become more engaged in internet access.
Monday, October 24, 2011
Vocabulary
ETIQUETTE: 
It is best to to have proper etiquette when using the internet.
CONDUCT:
Your conduct depends on you.
COURTESY:
Having courtesy shows that you are a nice person.
FLAME:
People shouldn't be flaming other people in the internet.
TROLL:
A bully in the internet is called a troll.
ANONYMOUS:
The girl send an anonymous e-mail to her crush.
Friday, October 14, 2011
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